Is Black Friday Losing It’s Luster?

Navigation:

• Has Black Friday Lost Its Luster?
• Why Has Black Friday Decreased In Popularity?
• Is There Any Way For Black Friday To Regain Popularity?
• How To Get The Best Black Friday Deals

For as long as most of us can remember, Black Friday has been the most anticipated shopping day of the year. Boasting incredible deals in many stores like Famous Footwear, people passionately anticipated Black Friday savings. However, many people believe that Black Friday has lost some of its lusters. Today, we are going to determine once and for all if Black Friday is truly losing popularity.

Has Black Friday Lost Its Luster?

The simple answer to this question is yes. In the past, people eagerly waited outside of stores for days in advance to get the best deals. However, over the past couple of years, fewer people have decided to avidly shop during Black Friday sales. In fact, from 2017 to 2018, there was a nine percent decrease in Black Friday traffic.

Although Black Friday remains one of the most popular sales events, other sale specials have become more popular.

Why Has Black Friday Decreased In Popularity?

If you’re wondering why Black Friday sales have dipped in the past few years, there are a few explanations. These include:

• • The popularity of online shopping has greatly increased over the past decade. Because of this, more people are buying products from the convenience of their own home rather than trekking to brick and mortar stores.
  • Amazon Prime Day has emerged as a significant competitor to Black Friday recently. In fact, Amazon Prime Day sales eclipsed Black Friday sales this past year.
  • Many stores are staying closed during the Thanksgiving holiday, meaning that they are not open for Black Friday.
  • In general, stores aren’t offering as many incredible deals on Black Friday as they did in the past.

Is There Any Way For Black Friday To Regain Popularity?

For avid Black Friday shoppers, there is some hope that the mega sale day can regain some of its original lusters. Here’s what needs to happen for Black Friday to start becoming more popular.

First of all, stores must offer better Black Friday deals. This will undoubtedly attract more people on Black Friday. Next, stores must begin appealing to a younger audience. If stores offer incredible Black Friday deals and market them to a younger audience, that will increase Black Friday sales. Finally, more stores must offer excellent Black Friday deals online. This will appeal to people who want great deals, but either isn’t close to retail stores or don’t want to get caught up in the Black Friday pandemonium.

How To Get The Best Black Friday Deals

Finally, here are five quick tips to get the best Black Friday deals.

• Know where you’re going to shop before Black Friday.
• Compare prices from multiple stores.
• Make sure to research the best deals before you shop.
• Find amazing online deals.
• Follow the newsletters and social media of top retailers.

Taking these steps is a surefire way to get the best Black Friday deals.

Hopefully, this article has explained once and for all if Black Friday is losing its luster. Although Black Friday has lost a bit of popularity over the past few years, it still remains one of the premier sales of the year. If you’re looking for huge Black Friday savings, come visit The Shops at Rockvale in Lancaster, PA.