Bringing in Millennials and a Younger Generation by Creating Experiential Shopping Experiences

Navigation:

• Experiential Shopping
• Local Makers Market
• Make & Take Macrame Class
• More Events

Many retail stores have suffered in the past couple of years due to much of the younger population opting to go for online shopping instead. In attempts to save their businesses, many small stores and chains have opted to go for experiential shopping which you can experience if you visit The Shops @Rockvale. Take a look into what experiential shopping means.

Experiential Shopping

Experiential shopping is when a store tries to make shopping their an entire experience. The way this is typically done is by offering different exhibits and photo opportunities in the store that will drive millennials and a younger population to go in with their friends. While the actual product being sold might be more off to the side than a traditional store, it’s believed that businesses are still able to sell more products than usual given that more potential customers are coming in anyways.

Additionally, experiential shopping has lead to unique events held by locals and other small business owners that have been able to succeed at The Shops @Rockvale by creating opportunities for people to come in, hang out with their friends, and maybe take a few photos for online while shopping around. We hope that you consider these types of events that are going on regularly.

Local Makers Market

As a part of making experiential shopping a blast at The Shops @Rockvale, we regularly make sure that not only stores are taking part of creating a unique environment, but that we can put on unique regular events that will bring millennials from all around here. A good example of this is the Local Makers Market that happens one Saturday every month. By gathering many local craft makers across different industries such as candles and skincare, we hope that we can gain your attention away from online marketplaces to a unique opportunity to chat and shop with many of the people creating unique crafts that you may enjoy. This opportunity is a great way for you to shop with friends in a way that can make everyone jealous online.

Make & Take Macrame Class

We’ve found that many millennials have also enjoyed unique experiences where they can learn something with their friends that they might not have been able to before. With the make & take macrame class, you and some friends can enjoy drinking while being able to pick out your very own plant, pot, and macrame holder for it. This fun experience can last hours as long as you’re socializing with friends and taking photos that can last a long time. Just like other events, this class takes place at The Shops @Rockvale so you’ll be able to experience the unique shopping experiences we have to offer at other shops in the center before and after, creating an entire day of fun with your friends.

More Events

As experiential shopping continues to advance, we at The Shops @Rockvale don’t plan on ever stopping with our unique shopping events at any point. Coming up soon is the whoopie pie festival in which you’ll be able to get in for free and hang out with friends while trying hundreds of different whoopie pie flavors. Along with more shops opening and events being held like the whoopie pie festival, make sure that you always keep up with what we’re doing at The Shops @Rockvale so you know where to go if you’re looking to have a fun time.