How to Create a Cohesive Instagram Aesthetic

Building a following on social media platforms such as Instagram requires more than the ability to include trendy hashtags and provide a product or service that currently has a demand. In order to truly stand out and set your business or brand apart with the use of Instagram, it is important to create a cohesive aesthetic for your page and online presence.

What is a Cohesive Aesthetic and Why Does it Matter?

A cohesive aesthetic highlights the overall look, feel tone, and style of a business or brand with the use of imagery and a variety of media formats. Using the same aesthetic throughout all of your Instagram photos, collages, and video promotions can help to establish your brand as authentic, reliable, and as an authoritative source in the market or industry of your choice.

Without a solid and set branding or aesthetic in place, it becomes increasingly difficult to stand out among a sea of competitors while attempting to garner the attention of new followers and prospective customers or clients. Creating the right cohesive aesthetic for your business or brand’s Instagram does not have to feel stressful or overwhelming, especially once you are familiar with your purpose and the audience you want to reach.

Define Your Goals and Purpose

We understand how important it is to send a message to an audience, whether we are selling a product, offering an exclusive service, or simply sharing information. Defining your goals and the purpose of your Instagram page is the first step to creating a cohesive Instagram aesthetic.

Identify Your Target Audience

Identify the target audience and demographics you intend to reach with your Instagram account. Consider the following criteria when distinguishing the group of Instagram users you want to reach:

• Age Range: Are you interested in targeting teens who use Instagram throughout the day, or business professionals who check Instagram weekly or even monthly?
• Location: City, State, Country
• Gender
• Interests: What type of interests are your users most likely to have in common with one another? Identifying your prospective audience with specific keywords or types of content can help to boost your brand’s visibility while you remain relevant.

Follow Relevant Influencers

Use Instagram to follow relevant businesses, brands, and influencers in your industry. Following major influencers is a way to gain valuable insight into various aesthetics and design methods used to promote content and to attract new followers.

Streamline Your Online Presence

When choosing colors to best represent your brand or your Instagram account, limit yourself to three. Choose colors that are complementary and colors that are fitting for your page’s purpose, based on the basics of color psychology. Once you have chosen the colors you want to use for your Instagram account, research and compare filters as well as other programs that allow you to edit photos.

Familiarize yourself with photo editing tools for computers such as Adobe Photoshop, or spend time learning how to edit photos with your preferred Android or iOS photo editing app. Implement your chosen colors into each new photos, collage, or video you upload to streamline your selected aesthetic as you establish your place online.

If you are looking to build and streamline your online presence with a creative Instagram aesthetic, consider working with our agency in Lancaster PA. Not only do we specialize in creating aesthetics and images for brands, but we can help to take your social media presence to the next level.